Digital physical experience - kids
The ever-expanding retail in India will have enough for both segments of consumers who prefer the online and offline channels. Omni-channel retailing essentially implies development of a seamless consumer experience through all the available channels to reach the consumer. The channel extends to brick-and-mortar store, smartphone, computer, tablet, direct mail, television, et al. While retailing finds its genesis in brick-and mortar stores widely referred to as the offline shopping channel, it is the other modes, i.e. the online channel that is witnessing the revolution and altering the means to reach the consumer. Brick and mortar model needs to provide unique set of experiences and services every time a consumer visits the store. A comparative study of online vs offline model for fashion businesses to bring out the strengths and weaknesses, opportunities and threat turns out to be beneficial. Design in India has different arrangement of supporters because of heterogeneous bl...

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